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Craft beer packaging │ Wine label design and printing process collision out of the visual enjoyment

 

The booming craft beer market has become a new trend with its personalized appearance, unique taste and rich variety. How can wine packaging convey the unique personality of the brand and attract and retain consumers?

As the first visual element of wine, wine label is not only the carrier of brand story, but also the key to attract consumers.

When the right printing technology is integrated with the exquisite design, it creates a rich and colorful visual effect, creates a distinctive brand image, and makes the craft beer packaging a visual enjoyment.

Let's take a look at how master beer plays with the label of wine!

Master Beer Wine Label Appreciation

1. Master beer series

Label material: PET film

Printing process: matte film, hot stamping/hot silver

 

This group of wine labels is characterized by the logo of Master Beer and rich design elements, showing a variety of personalized designs of fine wine labels. The use of color contrast and pattern layout, showing a concise and detailed fashion sense.

Each color corresponds to a different beer flavor, and the design of the wine label incorporates unique decorative lines and copywriting, which not only adds artistic beauty, but also conveys the cultural connotation and personality characteristics of the brand.

 

 

 

 

The matte film process makes the surface of the wine label present a soft and high-grade matte texture, and at the same time enhances the delicate feeling when touching; while the local bronzing/silver bronzing process is the finishing touch, showing a metallic luster under the light, forming a contrast with the matte film, making the whole wine label more eye-catching and rich texture.

 

 

 

 

The PET film material selected for the wine label has good transparency, toughness and weather resistance. When combined with the printing process, it can not only show the beauty of the wine label, but also have good durability and stability.

 

 

 

This group of wine labels adds visual beauty to the product and virtually enhances the added value of the product. Unique design and advanced texture help to enhance the attractiveness and competitiveness of the product.

The high-quality printing process and durable materials also reflect the brand's pursuit of quality, which helps to enhance consumers' trust and loyalty to the brand.

2.HIGHERTHAN filling cocktail series

Label Material: Synthetic Paper

Printing process: dumb film, local UV convex oil

Young Master Beer's HIGHERTHAN Highball filling cocktail series, full of modern Asian style four selected special.

 

 

This wine label stands out with bright color collocation and simple and modern design style. It distinguishes different tastes through four bright colors. It has strong visual impact. The background color and text color collide with each other, and consumers can quickly identify the taste of beer.

 

 

In the selection of printing process, the application of matte film effectively avoids direct reflection of light, so that the wine label presents a low-key soft texture, creating a comfortable viewing experience, while improving the performance of scratch resistance.

 

 

The words "HIGHERTHAN" on the wine label are treated with UV convex oil process, which makes the key information more prominent and presents a three-dimensional luster under the light, forming a sharp contrast with other areas and increasing the visual hierarchy.

 

 

In terms of material, this wine label uses synthetic paper as the substrate. Synthetic paper has the environmental protection characteristics of paper, and has excellent waterproof, oil-proof, tear-resistant and other properties.

 

 

On the whole, the overall design of this wine label is full of vitality and creativity. It is not only a visual enjoyment, but also a combination of matte film and UV convex oil, which not only improves the overall texture of the wine label, but also through subtle changes in touch. Increase the interactive experience between consumers and products.

As an important part of the product, the wine label is an important carrier of brand communication. The design of the wine label can intuitively convey the positioning and characteristics of the brand, and the exquisite design can be revitalized on the paper with the blessing of the printing process. Special effects of printing technology, but also for the wine label to add a sense of hierarchy and touch of the double enjoyment.

Unique and attractive wine labels can deepen consumers' impression and memory of the brand, promote brand communication and word-of-mouth construction, and quickly enhance the market competitiveness of products!